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The Complete Guide to Social Media Image Sizes for 2023

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Creating visually appealing content is crucial for grabbing users’ attention and conveying your message effectively.

One aspect that often gets overlooked but plays a significant role is the sizing of images.

In this comprehensive guide, we’ll walk you through the latest social media image sizes for 2023, ensuring your posts look polished and professional across various platforms.

Why Image Sizes Matter

Before delving into the specific dimensions, let’s understand why image sizes matter in the first place.

When your images are appropriately sized, they load faster, maintain their quality, and fit seamlessly within the platform’s design.

Images that are too large might slow down your page’s loading speed, while those that are too small could appear pixelated and unappealing.

By optimizing your images for each platform, you ensure a positive user experience and enhance your brand’s credibility.

The Updated Social Media Image Sizes for 2023

Here’s a breakdown of the recommended image sizes for some of the most popular social media platforms:

1. Facebook

– Profile Picture: 180 x 180 pixels
– Cover Photo: 820 x 360 pixels
– Shared Image: 1200 x 630 pixels
– Shared Link: 1200 x 628 pixels

2. Instagram

– Profile Picture: 320 x 320 pixels
– Photo Post: 1080 x 1080 pixels
– Story: 1080 x 1920 pixels
– IGTV Cover: 420 x 654 pixels

3. Twitter

– Profile Picture: 400 x 400 pixels
– Header Photo: 1500 x 500 pixels
– In-Stream Photo: 1200 x 675 pixels
– Linked Image: 1200 x 628 pixels

4. LinkedIn

– Profile Picture: 300 x 300 pixels
– Cover Photo: 1584 x 396 pixels
– Shared Image: 1200 x 628 pixels
– Shared Link: 1200 x 628 pixels

5. Pinterest

– Profile Picture: 165 x 165 pixels
– Pin Image: 1000 x 1500 pixels (2:3 aspect ratio)


Can I use the same image across all platforms without resizing?

It’s best to resize your images for each platform to ensure they display optimally. What looks great on Instagram might not appear the same on Twitter due to differing dimensions.

What format should my images be in for social media?

JPEG and PNG are the most common formats. JPEG is great for photographs, while PNG is better for images with transparency.

How can I resize my images if I’m not a designer?

You can use online tools like Canva or Adobe Spark, which offer pre-set templates for different platforms and are user-friendly.

What’s the biggest mistake to avoid when it comes to social media image sizes?

Stretching or zooming in on an image to make it fit can result in pixelation and distortion. Always use the recommended dimensions to maintain image quality.

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