Top 10 Universities to Study Marketing in Nigeria

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Choosing the right university to pursue your marketing studies is crucial for a successful career in the field.

Nigeria offers several renowned institutions that provide excellent marketing programs.

In this article, we present the top 10 universities in Nigeria for studying marketing, along with essential details about their programs, faculty, and facilities.

1. University of Lagos (UNILAG)

The University of Lagos is widely recognized for its exceptional marketing department.

It offers a comprehensive curriculum that covers all aspects of marketing, including market research, consumer behavior, advertising, and sales management.

The faculty comprises experienced professors who bring a wealth of industry knowledge to the classroom.

2. Obafemi Awolowo University (OAU)

OAU is renowned for its strong focus on practical marketing skills. The marketing program at OAU emphasizes hands-on training through internships and real-world case studies.

The university’s collaboration with industry-leading companies provides students with valuable networking opportunities.

3. Lagos State University (LASU)

LASU’s marketing program is designed to equip students with a solid foundation in marketing theory and practical skills.

The university boasts modern facilities and a supportive learning environment. Students also benefit from guest lectures by industry professionals and access to a vast network of alumni.

4. University of Nigeria, Nsukka (UNN)

The University of Nigeria, Nsukka, offers a comprehensive marketing curriculum that emphasizes both theoretical and practical knowledge.

The program focuses on market analysis, strategic planning, and brand management. UNN’s marketing graduates are highly sought after by top organizations in the country.

5. Ahmadu Bello University (ABU)

ABU’s marketing department is known for its strong emphasis on research and innovation.

The program equips students with the skills needed to conduct in-depth market analysis and develop effective marketing strategies.

ABU also offers opportunities for students to participate in conferences and research projects.

6. Covenant University

Covenant University’s marketing program is highly regarded for its contemporary curriculum that aligns with current industry trends.

The university emphasizes practical training and encourages students to think critically and creatively. Covenant’s state-of-the-art facilities and dedicated faculty ensure a rich learning experience.

7. University of Ibadan (UI)

The University of Ibadan’s marketing department is renowned for its focus on market research and analytics.

UI offers courses that cover consumer behavior, marketing communication, and digital marketing.

The university also provides internship opportunities with leading companies to enhance students’ practical skills.

8. Babcock University

Babcock University’s marketing program stands out for its focus on ethical marketing practices and sustainability.

The curriculum emphasizes the importance of social responsibility and teaches students to develop marketing strategies that benefit both businesses and society.

Babcock’s small class sizes ensure personalized attention for students.

9. University of Benin (UNIBEN)

UNIBEN offers a comprehensive marketing program that covers various aspects of marketing, including sales management, advertising, and branding.

The university’s faculty comprises experienced professionals who provide valuable insights into the marketing industry.

UNIBEN also provides students with access to well-equipped marketing laboratories.

10. Federal University of Technology, Minna (FUTMINNA)

FUTMINNA’s marketing program is known for its focus on the intersection of technology and marketing.

The curriculum incorporates digital marketing, data analytics, and e-commerce to prepare students for the evolving marketing landscape.

The university’s strong industry connections ensure ample opportunities for internships and placements.


What is the duration of a marketing program in Nigerian universities?

The duration of a marketing program in Nigerian universities is typically four years for an undergraduate degree.

Are there job prospects for marketing graduates in Nigeria?

Yes, marketing graduates in Nigeria have a wide range of job prospects. They can find employment in industries such as advertising, market research, brand management, sales, and digital marketing.

Can I pursue a master’s degree in marketing after completing my undergraduate studies?

Yes, many Nigerian universities offer master’s degree programs in marketing for students who wish to further specialize in the field.

What skills will I acquire from studying marketing in Nigeria?

Studying marketing in Nigeria equips students with skills such as market research, strategic planning, advertising, branding, consumer behavior analysis, and digital marketing techniques.

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